Mindshark Marketing on marketing for Nonprofit Organizations
The world would be a miserable place to live were it not for the work done by nonprofit making organizations. Mindshark Marketing plays it’s role in getting the organizations behind angelic equivalent causes around the world. The reasons why companies such as those that are not necessarily looking to make a dollar for their 50 cents services deserve a marketing team such those made available by Mindshark Marketing is because, just like all other companies, the world needs to know what they are doing and most importantly why.
To get their targets in terms of donations in the form of money, services and goods, there are things that Mindshark Marketing implements on behalf of the non profit making organizations (NPO)in their charge.
1. Targeting –
if a client is looking to raise food rations for a drought stricken province in Africa, the chances that they would get this help from any other place than those with surplus food is low. Sending out videos to Africa, specifically areas where the food is needed, would be counter productive. Social media accounts of the non profit making organizations in the charge of Mindshark Marketing are used to pour in support for the causes of the clients. The more awareness generated of the cause being fought for by NPOs. Television advertisements clearly displaying the need of resources on the other side of the world are streamed and watched for set periods necessary to get the attention of possible donors.
2. Offline marketing –
strategies such as billboards placed in areas with people most likely to help are another strategy used. Creation of awareness events and having key note speakers that pull crowds is another. Business dinners where donation and network opportunities are opened through the period of the campaign campaign. The business of donating is an image upkeep one for big corporations and even sporting figures. Millions on the turn are donated and made known to the world to make the work known as well as gather more help.
3. Maintaining a brand –
as with any other business brand, the social images of non profit making organizations are at risk of being tarnished by malicious scam websites. You would think because they are doing the world great good they would not be targeted, but you would not be far from wrong. Mindshark Marketing has search engine specialists always working to spread the good news over the bad and usually wrong articles that appear on the internet regularly.
When the work is done, help rations and even monetary aid targets are met, and the feeling of having helped out make for energy to keep working with NPOs. Mindshark Marketing always feels elated when a child in Africa gets the pair of school shoes that they would have helped secure. In every sense, this makes the world an even better place for everyone. Non profit making organizations are like a legal robin hood, and Mindshark Marketing, along with their caring teams are their trusting partners.